I craft B2B product experiences, turning complex workflows into intuitive, scalable interfaces. 2 years in, still obsessed with the details.
01 Identified and resolved a permission asymmetry in the B2B catalogue that was blocking data quality and AI enrichment.
02 Designing the Supplier Details, Merge & Split flows for an AI-powered supplier master data platform.
03 End-to-end UX design for the offer rollout process within Vasitum, streamlining complex HR workflows and candidate interactions.
A post-cashout retention redesign for MoneyHi (GreedyGame). Tier-based momentum boost mechanic that creates a revenue-neutral forward hook to bring users back within 7 days.
Most problems aren't unsolved, they're unseen. I spend the first phase finding what's actually blocking users, not what they say is blocking them. Usually those are different things.
Enterprise users are busy and context-switching constantly. If a flow needs explanation, it's not done yet.
Shipped is better than perfect, but shipping something nobody uses is worse than waiting. I push for small real releases so I'm always learning from actual behavior.
The file isn't the work. The reasoning behind every tradeoff is.
A collection of UI snippets, high-fidelity mockups, and micro-interactions, small experiments from the side of the desk.
--:-- IST · still up, if you want to talk.
Open to new opportunities, collaborations, and interesting problems. If you're building a product that matters, I'd love to hear about it.